Welcome to Toyama Prefecture! Located along the Sea of Japan coast in the Chubu region, Toyama is best known for its pharmaceutical manufacturing industry, steep mountains, and tasty food. Toyama is part of Japan’s snow country and home to some of the country’s most spectacular forests and waterways. The prefectural capital of Toyama city is one of the starting points of the famous Tateyama-Kurobe Alpine route, a dedicated sightseeing route over, under, and through the Northern Japan Alps. The Kurobe Gorge towards the end of the route is one of the deepest valleys in Japan. This prefecture is also home to the thatched-roof houses of Gokayama, a World Heritage Site connected to Shirakawago in Gifu Prefecture. This area is generally less busy than its Gifu counterpart.


Toyama’s spectacular nature draws outdoor lovers for scenic hikes, mountain exploration, and casual hot spring getaways. Thanks to Toyama Bay, one of the largest bays in Japan, this region is also blessed with various fresh fishes.

Toyama City

The prefectural capital and a former castle town

Alpine Route

Spectacular route through the Northern Japan Alps

Kurobe Gorge

One of the deepest gorges in Japan with outdoor hot springs


A center of metal casting and popular stop for tourists

We arrange a wide array of meal choices for you, from Japanese traditional set meals, all you can eat, to local and seasonal specialties. Join us in exploring the taste of Japan!

For more group meals click here

Different regions have their own traditional recipes and agricultural farming system. Many of the regional dishes can only be tasted in the original area they came from.

Black Ramen

The addicting, unique Toyama black ramen may look extremely salty in appearance, but in fact, it is light in taste. The broth is a blend of black soy sauce with fish stock and chicken stock. A variety of toppings are added, such as eggs, roasted pork, ground black pepper, and chopped green onions. Toyama Black Ramen is truly the prefecture’s flagship ramen.

Shiro Ebi

White shrimp, or shiro ebi, are exclusive to Toyama Bay. This skinny pale shrimp is one of the most pricey fish due to the small amount caught every year, especially between April and November. It is sweet in flavor with a white, almost translucent appearance. White shrimp is usually eaten as sashimi, deep-fried, raw over rice, or as tempura. (Image via Japan Travel by NAVITIME)

For more local specialty click here


Whether this is your first time visiting, or returning, make sure to participate in these unique activities, that cannot be done elsewhere!

Samurai Experience

Samurai Experience

In Toyama, visitors have the opportunity to dress up in full samurai costumes, ride horses, and parade before Toyama Castle. Visitors can take as many pictures as they want with the castle in the background. The prices vary depending on the experience chosen.

River Cruise

River Cruise

The leisure cruise operates on the Matsukawa River, which flows in front of the Toyama Joshi Koen. This area is famous as one of Japan's top sakura viewing spots. The ships' captains will guide visitors and for about 30 minutes (one way). Even after the cherry blossom season ends, the gleaming green of summer followed by vibrant autumn colors can also be enjoyed here.

For more tourist activities click here

Recommended Hotels

Never miss out good deals on these strategic and well known hotels. Contact us for more information!

Toyama Daiichi Hotel

Source: © kyoritsugroup.co.jp

Dormy Inn Toyama

ANA Crowne Plaza Toyama

Onyado Nono Toyama Natural Hot Spring

For more accommodations click here

More Ideas

Need ideas for your trip? Click on below and find the right customised tour for your group!