Welcome to Niigata! This prefecture is located along the coast of the Sea of Japan in the Chubu Region. Benefiting from the heaviest snowfall on Honshu Island, Niigata is well-known across the country for its top-notch winter resorts and historic hot springs. The snow melts bringing nutrient-rich water from the mountains down to the paddy fields and creating the perfect conditions for some of the fluffiest grains, making Niigata one of the biggest producers of rice and sake (rice wine).


Much of the tourism in Niigata centers around skiing at Yuzawa and Joetsu. The prefectural capital, Niigata City, is Japan’s largest agricultural city with a sophisticated transportation hub.

Niigata City

A city of quality rice and sake

Sado Island

Gold mines, offbeat events, theater and spirited taiko drumming


A mountain paradise for snow, music, and literature

We arrange a wide array of meal choices for you, from Japanese traditional set meals, all you can eat, to local and seasonal specialties. Join us in exploring the taste of Japan!

For more group meals click here

Different regions have their own traditional recipes and agricultural farming system. Many of the regional dishes can only be tasted in the original area they came from.


Japanese mochi with red bean paste filling, made with lots of yomogi (mugwort) and wrapped in a bamboo leaf. The leaves are steamed; creating a faint aroma of bamboo. Sasadango has two subvarieties – onna-dango or female dango, typically filled with anko, and otoko-dango or male dango, which is typically filled with kinpira.

Tare Katsudon

Unlike a simple katsudon, Niigata’s tare katsudon is flavored with a shoyu-based sweet and salty sauce, so it tastes different. The cutlets are usually slightly thinner than the regular cutlets. It is a very simple dish made with rice, cutlets, and sauce, but it is also a very profound dish. The cutlets and the flavor of the sauce differ depending on restaurants, so you can enjoy tasting different tarekatsudon from various restaurants (Image by Matcha.com).

For more local specialty click here


Whether this is your first time visiting, or returning, make sure to participate in these unique activities, that cannot be done elsewhere!

Sake Tasting

Sake Tasting

Niigata is famous for the quality of its waters. It has fifteen sake breweries, some of which were founded in the Edo period (1603-1868). You can visit the Imayotsukasa brewery or do a tasting at the station. Just choose what you want to drink from the line of machines, put your coin in, and press the button, and you’ll get a cup of delicious local sake.

Flowers Viewing

Flowers Viewing

Niigata is dotted with multiple parks and gardens that make it a pleasant city to live in. Its inhabitants like to stroll along the green banks of the Shinano and Agano rivers or cross the bridges of the Bandai Bridge. Niigata's "Japanese" parks are famous for their fall and spring foliage

For more tourist activities click here

Recommended Hotels

Never miss out good deals on these strategic and well known hotels. Contact us for more information!

Lotte Arai Resort

JR-EAST Hotel Mets Niigata

Hotel Nikko Niigata

ANA Crowne Plaza Niigata

For more accommodations click here

More Ideas

Need ideas for your trip? Click on below and find the right customised tour for your group!