Welcome to Iwate! It is the second largest prefecture in Japan with the lowest population density. Iwate is a place full of beautiful, untouched landscapes, inspirational historical areas, and indigenous stories. One of its cities, Hiraizumi, was a former political and cultural center of the Tohoku region. It was also where a unique combination of Buddhism imported from India and Japanese nature worship first developed. As a result, Iwate becomes a prefecture rich with fascinating culture, folktales, and legends. Iwate is also praised for its natural landscapes and welcoming locals. It is a place fun to explore all year round.


Roughly divided into four distinct regions, Iwate is marked by common themes of nature worship, traditional folklore, and the prefecture’s samurai history. Gourmands are drawn to some of Japan’s best wagyu beef, rice, and sake. It is also home to some of Japan’s best ski resorts and hot springs.


A former castle town known as "the Capital of Forest and Water"


An ancient city that once rivaled Kyoto for its beauty and elegant surroundings

Sanriku Coast

A dramatic, rocky shoreline extending from Aomori to Iwate and Miyagi


Rustic hot springs town with delightful volcanic landscapes

APPI Kogen

One of Asia's top ski resorts with onsen and possibilities for every season


Known as "The City of Folklore" for its rustic landscapes and spirits legends


Its tunnel of cherry blossoms is one of Tohoku's top sakura viewing spots

We arrange a wide array of meal choices for you, from Japanese traditional set meals, all you can eat, to local and seasonal specialties. Join us in exploring the taste of Japan!

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Different regions have their own traditional recipes and agricultural farming system. Many of the regional dishes can only be tasted in the original area they came from.

Morioka Reimen

A sister of Koreans’ Naengmyeon, Morioka Reimen is cold noodles made of wheat flour and potato starch; making it firm and distinct. The soup is stewed beef and chicken-based, and then chilled to a perfect temperature before being combined with the spicy addition of kimchi. It is slightly spicy and often served with various toppings–depending on the restaurant.

Wanko Soba

Soba noodles with sesame and green onions topping served in tiny bowls which are re-filled repeatedly. It is the ultimate all-you-can-eat noodle binge unique to Iwate Prefecture. A small portion of soba noodles will be served into your bowl by the attending server who will accompany your eating with chants such as “Hai jan jan, hai don don,” as a means of encouragement to eat more. Fifteen small portions will account for one normal size bowl of soba noodles.

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Whether this is your first time visiting, or returning, make sure to participate in these unique activities, that cannot be done elsewhere!

Nambu Tekki

Nambu Tekki

A form of metalwork craftsmanship first produced in the city of Morioka in Iwate prefecture 900 years ago. Nambu ironware is rust-resistant, long-lasting, well-insulated, and provides a uniform circulation of heat. You can visit the factory, learn the unique history, and use the famous ironware to prepare and eat delicious local foods. Price starts from JPY 6,500.



Iwate is known for its excellent snow quality. Its ski resorts mostly still undiscovered by the international skiers looking for world-class powder snow. The location is, unfortunately, a bit remote, but it also means more freedom for the skiers. Some of the most famous ski resorts include APPI Kogen, Shizukuishi Town, and Geto Kogen Resort.

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Recommended Hotels

Never miss out good deals on these strategic and well known hotels. Contact us for more information!

Hanamaki Onsen Hotel Senshukaku

Hotel Metropolitan Morioka New Wing

Dormy Inn Morioka


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More Ideas

Need ideas for your trip? Click on below and find the right customised tour for your group!